Measurability is a tricky and difficult issue in all ROI-driven campaigns – be it in online and offline channels. A big challenge is often the right attribution of the various digital channels, as even Google and Facebook differ in their attribution models completely.
Google Search has a very high proportion of last click traffic, whereas Facebook scores points in prospecting and retargeting – but has a much more complex customer journey. If additional display and video channels are added to the media mix, the measurability becomes even more difficult and attribution support becomes necessary.
Leverate works with selected and independent partners in tracking & attribution and individually advises its customers which solution is best suited for their own set-up in order to obtain a neutral view of all data and the entire customer journey.
Furthermore, Leverate is also able to ensure tracking and attribution for combined online and offline campaigns with appropriate solutions.